Found develops collections that combine historical and cultural influences with modern, bold silhouettes. The brand explores the dialogue between past and present, creating pieces in which tradition and a contemporary vision coexist to form a distinctive style.

The brand was founded by Faraz Zaidi, a first-generation American entrepreneur who weaves the roots of South Asian culture together with the experience of a rural upbringing in the United States. This dual cultural identity is the foundation of the brand’s creative philosophy.

Every Found piece is made with attention to materials and craft techniques, with an ethical, conscious approach to production. The collections explore different cultures and fabrics, treating clothing as a form of expression that can tell stories and preserve the past through a contemporary lens.